Webinar Opt-In Templates

8 archetypes — preview deck

v1 · 2026-05-25

Built from the webinar-opt-in-pages skill — derived from 12 blog articles, 6 ElevenLabs Scribe YouTube transcripts (Hormozi, Ruffino, Erway), and 15 named-coach funnel analyses from the Ruffino Funnel Library.

Every template is a Tailwind 4 HTML skeleton with brand-token slots, placeholder copy, and section-by-section comments explaining the patterns. The red palette defaults to Claire Jarrett's personal brand — swap the @theme block to retarget any client.

Populated examples · Claire's webinar

Nine visually distinct landing pages — one VSL

All nine pages promote the same training ("This Method Will Beat Your Top 5 Google Ads Competitors in 8 Weeks or Less" — 30-minute mini-masterclass). Each adopts the visual signature of its source archetype — different typography, palette and layout per page.

★ The 2020 page — relaunched

Mini-Masterclass · ~50% historic conversion

Rebuilt from Claire's archived 2020 LP. Black header + white logo. Red headline. PowerPoint-slide visual triggers an opt-in modal on click. No play button (avoids the original Facebook ban).

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01 · Navy + Teal

Authority Method

Clinical / B2B briefing · IBM Plex Sans

02 · Black + Orange

Anti-Guru / Contrarian

Edgy pattern-break · Archivo Black

03 · White + Lime

Identity Call-Out + Income

Modern fintech / agency · Manrope

04 · Off-white + Editorial

Story / Advertorial

Newspaper feel · Lora + Source Serif

05 · Cream + Amber

VSL-Led Video-First

Old-school direct response · Inter

06 · Cream + Deep Blue

Speaker-Led Authority

Premium personality · Playfair Display

07 · White + Navy/Gold

Industry-Niche Qualifier

Professional conservative · Merriweather

08 · White + Violet ★ Recommended

Power-Offer Mini-Webinar

Hyper-minimal SaaS · Inter

★ Template 08 is the recommended starting point for Claire's audience (high-ticket B2B, time-poor licensed professionals). Per Erway's Power Offer + Mini Webinar archetype documented in EXTRACTED-PATTERNS.md.

Skeleton templates

The unpopulated archetype skeletons with {{SLOT}} placeholders. Source for new builds.

08 Recommended for Claire

Power-Offer Mini-Webinar

High-ticket B2B coaching, time-poor buyers. Erway model. Mini-webinar plays on thank-you page.

View registration →

Thank-you page

07 Fallback for Claire

Industry-Niche Qualifier

Regulated / professional vertical. Ruffino filter doctrine. Sharp qualifier strip.

View registration →

Thank-you page

01

Authority Method (N-step)

Numbered system + clinical / expert authority. Ali Katz, Complete Concussion, Niels Klement.

View registration →

Thank-you page

02

Anti-Guru / Contrarian

Names a sacred cow, inverts it. Josh Hudson, Tyron Giuliani, Brook Hiddink.

View registration →

Thank-you page

03

Identity Call-Out + Specific Income

"[Audience], here's how to [specific $ outcome]…" Niels Klement, Coach Kelly J.

View registration →

Thank-you page

04

Story / Native Advertorial

Reads like a journalism piece. Cold paid social audiences. Lora serif typography.

View registration →

Thank-you page

05

VSL-Led Video-First

Big video player above the fold. Warm traffic. Three-tier commitment stack.

View registration →

Thank-you page

06

Speaker-Led Authority

Host IS the brand. Heavy photo + credibility stack. Personal welcome video on thank-you.

View registration →

Thank-you page

Notes